The importance of ad placement
Wed, September 17, 2008 | Source: e-Consultancy
One of the most overlooked and least understood aspects of running an ad-based website that I think small to medium-sized publishers make is that of ad placement. Many publishers simply slap up some banner ads (or Google AdSense ads) and never give any thought to how effective the placement of those ads is. Yet the placement of ads can mean the difference between great results and no ...
View the full article at e-Consultancy.