Financial Services Pullback Drives Display Ad Spend Down 6 Percent In H108: Nielsen
Thu, September 18, 2008 | Source: CBS News
It looks like Wall Street′s chaos might just affect online advertising more than some thought a few days ago. Just in time for the financial markets′ meltdown this week, Nielsen Online finds a 27 percent decline in display ad spending by financial services companies drove a 6 percent year-over-year decrease in overall display dollars in the first half of 2008. The number of display impressions ...
View the full article at CBS News.